The key elements for preparing your marketing plan include:
It is the true embodiment of the purpose for which the company was founded and the means to achieve that vision. What sets it apart is that it is achievable and more realistic than a dream-like vision.
Vision is the image of the company and the roadmap for the future, representing what the company wants to achieve in the long term. The vision helps define the starting point for envisioning a comprehensive identity.
The goals you want to achieve are determined through Key Performance Indicators (KPIs), which then measure the success in achieving them.
Identify the appropriate social media platforms to showcase your products and services and reach potential customers you are targeting.
Put your competitors under the microscope to identify their strengths, weaknesses, market share, and the strategies they employ.
What sets you apart from your competitors, which could be in terms of financial strength, larger market share, etc.
Identify your weaknesses compared to your competitors, which may hinder your marketing goals.
Opportunities that can help you achieve your objectives.
Risks that pose a threat to your presence in the market and should be addressed and overcome.
Determining the tone of voice
In other words, it determines the tone of your voice, whether it's formal, informal, or a combination of both. It highlights its importance as the first point of contact with you. The first encounter with the customer - the moment of purchase - is how you showcase your identity, personality, commitment, and intentions.
Identify the actual methods and means to achieve your goals.
Finally, choose a slogan as the motto for your marketing campaign.